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Shopify · Websites · WordPress
Wilder Apparel Sustainable Clothing Store
An editorial Shopify store for a sustainable adventure apparel brand.
Client: Wilder Apparel
The challenge
Sustainability claims, four product collections and a content journal all had to coexist without diluting the shop-first purpose of the homepage.
Our solution
We designed a forest-green editorial theme with a rotating hero, a four-way collection split, a lookbook band, a rated new-arrivals row with inline add-to-cart, a sustainability trust strip, reviews and a journal feed.
The outcome
Shoppers can add to cart from the homepage while sustainability content builds the brand case alongside it.
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